Food Politics: How the Food Industry Influences Nutrition, and Health, Revised and Expanded Edition

Last Updated on Tuesday, 6 April 2010 11:36 Written by Natural Health Team Tuesday, 6 April 2010 11:36

$12.21
4.0

• ISBN13: 9780520254039
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
An accessible and balanced account, Food Politics laid the groundwork for today’s food revolution and changed the way we respond to food industry marketing practices. Now, a new introduction and concluding chapter bring us up to date on the key events in that movement. This pathbreaking, prize-winning book helps us understand more clearly than ever before what we eat and why.Amazon.com Review
In the U.S., we’re bombarded with nutritional advice–the work, … More >>

Nutrition
Food Politics: How the Food Industry Influences Nutrition, and Health, Revised and Expanded Edition

brainmeasures.com: Sports nutrition certified experts needed in sports industry

Last Updated on Sunday, 28 March 2010 11:36 Written by Natural Health Team Sunday, 28 March 2010 11:36

Athletic performance is greatly related to nutrition. Sports nutrition deals with study and practise of nutrition in relation to athletic performance. This branch of study deals with studying and providing nutrition requirements to an athletic based upon his body and athletic requirements. This is regarded as a specialized branch of study because an athlete performance depends upon the nutrition and food intake. This branch or field of study describes and studies the nutrition requirements of the athlete thereby giving the athlete the nutrition requirements which he should full fill so that he and his body stays in great form.

We all know about the craziness which a sports star has in this 20th generation. Sports nutrition is very important because it decides the fitness level of the sports star. Sports nutrition is considered in endurance (cycling, running, etc) and strength sports (weight lifting and body building). These sports chiefly concentrate in providing and maintaining the health, physical performance and growth.

This specialised course needs certification from a recognised certification provider like www.brainmeasures.com. Certification is very important because you might be working with world class athletes. Working with world class athletes is not a Childs play you will be accountable for all the nutritional requirements of the athlete which also includes strengthening the immune system from various kinds of diseases. Certification for this particular type of industry will get you into higher positions because qualified and experienced sports nutrition experts are in high demand.

There are various goals which you need to accomplish such as preparing the athlete for performance or training, maintaining the level of performance or training with balanced diet, improving the body composition, speed and recovery, increasing energy for both practise and competition and increasing the immune system immunity level so that it can defend from viruses and diseases. At the last sports nutrition will take care of the overall health giving balance of all the necessary requirements.

There is another specialised field of study inside sports nutrition which is aerobic and anaerobic exercise. After prolonged training and exercise sessions there exists 30 minutes recovery time for anybody during which the whole system needs to get replenished with vital nutrition’s. Liver and skeletal muscles need to be supplemented with nutrition’s.

Anaerobic exercise it is vital to replenish the Glycogen levels in the body although they never get depleted fully. Carbohydrates, proteins and amino acids are very vital to improve the overall system recovery after heavy weight lifting exercise. These carbohydrates are needed to replenish the system quickly and effectively.

In many countries a sports nutrition professional needs to be certified and should have relevant experience in sports nutrition before higher level certification. Alternatively sports nutrition job aspirants can obtain certification from renowned certification provider which increases chances of his employment within the industry. New graduates entering into this profession can increase their perks if they get certified by leading certification agencies. Graduates entering into this industry should obtain certification because it can give them an edge from the other candidates. Many candidates prefer to get certified by government agencies of their country initially and then later opt for private certification which improves the quality of their resume.

Courseware can be obtained from certification authorities which serve as a reference book often dealing important concepts and articles which may be relevant from the examination point of view. There are various sources of information available to a prospective candidate in this field he can obtain an online PDF book, physical handbook, Nutrition journals, magazines of sports nutrition, text books, etc. sports nutrition courseware and certification by www.brainmeasures.com is wellresearched and easy to understand and interpret and will help you understand the nittygritties of the field.

Many sports nutrition’s work in health clubs, studio, athletes, private places along with personal trainer, often charting out the routine course of action which an athlete needs to take, etc. It is very important for sports nutrition to document and note the requirements of the athlete and his body.

Nutrition

Men Sexual Health : Viagra as a Lifestyle Drug

Last Updated on Thursday, 14 January 2010 10:05 Written by Natural Health Team Thursday, 14 January 2010 10:05

Lifestyle drugs are medicines that treat conditions attached with lifestyle like weight loss tablets, anti-smoking agents, impotence therapies and hair restorers. According to one statistic, companies have invested over $20 billion in research into such drugs since the 1990s and are expected to increase that amount in the coming years.

Because impotence is normally termed as an annoyance rather than a real threat to health, the drugs (in this case Viagra) that treat it are frequently called “lifestyle drugs, though potential new applications could give these compounds lifesaving medical roles in near future.

Viagra and Lifestyle

Everyone is talking about Viagra these days. TV shows are interviewing ecstatic customers while newspapers and magazines are analyzing its cultural implications. The internet is spreading information on how to get it, bars and cocktail parties are buzzing with jokes about it. Viagra is more than just a blockbuster drug that treats a widespread sexual ailment, it demonstrates a whole new type of drug that will have bearing on the lifestyle of millions.

Vast Appeal of Viagra for Men’s Health

Viagra is a godsend for men with clinically diagnosed impotence. It is similar to weight loss drugs can be a prominent health boon for the seriously obese. The pivotal factor behind the vast appeal of such drugs is their ability to improve the lives of people with less than severe symptoms. Interestingly, many in the Viagra target audience are sexually potent men who are interested in increasing sexual performance.

Engine of Growth

The new lifestyle drugs could turn the pharmaceutical industry into an engine of growth. Global spending on pharmaceuticals is running at about $300 billion annually. At a time when people lay out $25 to $30 a month on cable television, it seems a distinct possibility that they will be willing to pay as much for a lifestyle drug. Such spending could increase the range of the drug industry in new few years, sending ripple effects through the whole economy.

Competitors

Pfizer’s competitors are working overtime to improve on Viagra. The drug started its popularity as a potential angina treatment that, but it also suppressed an important enzyme, giving rise to a firm, sustained erection. The main challenge for competitors of Viagra is to develop medicines that do not produce the side effects of Viagra, which include headache and a blue haze in the patient’s vision.
The speedy entrance of competing drugs highlights the fact that technology is helping the pharmaceutical industry. Not so long ago, making of new drug would take around 15 years but at present one can make a new drug in the matter of few years.

men health

Sports Nutrition

Last Updated on Tuesday, 5 January 2010 01:20 Written by Natural Health Team Tuesday, 5 January 2010 01:20

Sports nutrition supplements have been used in various guises for many decades by athletes and bodybuilders. Even as early as the 1940s research indicated that supplemental protein could increase muscle mass if used by strength training athletes. However the last decade has seen the evolution of a multi million pound, sports nutrition industry.

As the sports nutrition industry has grown, the products have become more advanced and the scientific scrutiny and testing has increased. It is fair to say that as the industry becomes more main stream, the collective responsibility to ensure objective and concise information is readily available, increases.

In their very broadest sense, sports nutrition products are designed to improve performance and help aid recovery from intense exercise. Many sports nutrition supplements are in fact food supplements which mean that they provide nutrients that are found in everyday foods but in a concentrated form. For example, whey protein is exceptionally high in protein (typically 80%) and can provide the same levels of protein found in a chicken breast but without the inconvenience of having to prepare and cook it.

As the name suggests, sports nutrition supplements should be complementary to a balanced diet. The majority of a person’s nutrients should always come from a diet being rich in unprocessed foods, using supplements to fill in any nutritional gaps.

Sports Nutrition Limitations

As the sports nutrition industry has grown in size, marketing by companies has increased. Unfortunately, some of the communication used builds unrealistic expectations. As someone who may be recommending sports nutrition products to users, it is key to understand what can be realistically achieved by using sports nutrition products. Sports nutrition products are not miracle potions, they will not yield huge gains in performance, however they will aid the user when combined with other important factors.

In its simplest form, the key pillars to achieving physical goals fall into the following areas:

Diet – Arguably the most important factor. With a diet that isn’t tailored towards the correct goals, the goals may well not be realized. In its broadest sense, diet will also include the use of sports nutrition supplements, although it is important that they are not the main source of nutrition.
Training – Without the correct exercise plan, the body will not be subjected to the right stressors from which it can adapt. For example someone wanting to put on mass would not train the same way as someone preparing for a marathon.
Rest – As the adage suggests, ‘you don’t grow in the gym’. Essentially recovery takes place in the days after training. If there is insufficient rest, training gains will be hindered and the body may go into a state of over training.

The most important aspect when recommending sports nutrition products is making sure that they are suitable for the user. Understanding the user’s goals and any potential intolerances is key to finding the right product for any given person. Additionally having an understanding of their lifestyle (active/desk job) and diet will also play a factor in the type of products that are suited.

Nutrition